Social Media Marketing 101
​
Social media marketing is a powerful tool that businesses
of all sizes can use in order to reach virtual prospects and
customers. For the last Decade,
every individual has moved into Social Medias,
and along with them, most businesses.
As a Consequence, all possible consumers have been
interacting with brands through social media,
and if you're not speaking directly to your audience
through social platforms like Facebook, Twitter,
Instagram, and Pinterest, you're missing out!
​
​
​
​
​
Great marketing on social media can bring remarkable success to your business, by creating devoted brand advocates and can even drive valuable leads and sales.
​
Social media marketing, or SMM, involves creating and posting original content on social media networks in order to achieve your marketing and branding goals. It includes activities like posting text and image updates, videos, and and other content that can motivate audience engagement. SSM also includes paid social media advertising.
​
Social Media and Marketing:
Before we begin creating social media marketing campaigns, for you, lets consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost.
​
Here are some questions we need ask when defining your social media marketing goals:
-
Who is your target audience?
-
Where would your target audience hang out and how would they use social media?
-
What message do you want to send to your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy.
How Can Social Media Marketing Help You Meet Your Marketing Goals?
Social media marketing can help with a number of goals, such as:
-
Building conversions
-
Creating a brand identity and positive brand association
-
Improving communication and interaction with key audiences
​
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
​
What to Keep in mind when creating a Social Media Presence:
Ready to get started with us?
Here are a few things to keep in mind when working with us, and allowing us to be your Social Media eyes and hands:
​
-
Social Media Content Planning — Remember that building a social media marketing plan is essential. We will consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
-
Great Social Content — We are consistent with other areas of online marketing, and punctuate that content reigns supreme when it comes to social media marketing. We make sure to post regularly and that we offer truly valuable information that your ideal customers will find helpful and interesting. The content that we share on your social networks can include social media images, videos, infographics, how-to guides and more. ( Depending on your business needs)
-
A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
-
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once we build you a loyal following on social media, we'll be able to post all of your new content, by then your readers will make sure that they can find your new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
-
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
-
Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
-
Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
-
Social Media Crisis Management — Things don't always go swimmingly for brands on social media. It's best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.
​
Using Facebook for Social Media Marketing
​
Facebook’s casual, friendly environment
requires an active social media marketing strategy.
Start by creating a Facebook Business Fan Page.
You will want to pay careful attention to layout,
as the visual component is a key aspect of the Facebook
experience.
Facebook is a place people go to relax and chat with friends,
so keep your tone light and friendly. And remember,
organic reach on Facebook can be extremely limited,
so consider a cost-effective Facebook ad strategy,
which can have a big impact on your organic Facebook presence as well!
​
Using Instagram for Social Media Marketing
​
Instagram is one of the fastest growing social media marketing trends. Instagram’s image-centered platform is ideal for retail, but anyone can benefit from using Instagram for social media purposes or sales-driving ads.
Instagram allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique Instagram. When developing your Instagram strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Instagram!
​
Paid Social Media Marketing Tips
​
We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business.
​
Creating Effective Facebook Ads
If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. And it's not just for raising brand awareness. In this guide, you'll learn how to create effective Facebook ads that generate real leads.
